Workshop: Website Design for a Global Marketplace

Today, it is imperative for businesses to have a website strategy in order to effectively market their products and services overseas. Learn how to adapt and improve your website to appeal and accommodate international customers.

Time: 8:30 – 11:30 a.m.

 

Date: May 20, 2010

Location: ASU, Delta Center for Economic

Development, Executive Conference Room

Cost: $20

RSVP: Laura James (479) 418-4803; ljames@arwtc.org

Click Here for more information and registration form

Keynote Speaker:

Marcus Verner is a Senior International Trade Specialist with the U.S. Department of Commerce. Marcus provides guidance and assistance to businesses involved in export of goods and services to foreign countries.  His knowledge of economics and geo-political considerations impact the movement of goods and services internationally, benefiting Arkansas businesses. 

Participants will learn:

• Simple, inexpensive modifications that will improve your websites ability to attract and retain customers
• How to refine websites to specifically target international customers through website internationalization, regionalization and localization
• Best practices and techniques related to website translation
• Proactive promotion of websites overseas, including advice on Search Engine Optimization (SEO)
• Leveraging internet tools to target foreign markets and track inquiries
• International eCommerce options, risks and foreign payment mechanisms