Chamber and DJA partner with the Delta Center to offer two small business workshops

The Arkansas State University Small Business and Technology Development Center along with the Jonesboro Regional Chamber of Commerce and the Downtown Jonesboro Association will hold two small business marketing workshops Tuesday, March 23rd.

From 1:00-4:00 pm Inbox Impact: Professional Email Marketing Tools – will be conducted by Herb Lawrence ASU SBTDC Center Director.  “Email marketing is an amazingly cost-effective way to build relationships that drive business success,” said Lawrence. “In today’s challenging economic times this cost advantage makes email marketing a very powerful tool for building any business or organization.  But…like anything else it has to be done the right way.”  In this three hour seminar Lawrence will discuss how to effectively develop a professional email marketing campaign that allows businesses to target the customers they want to reach, get their e-mails opened, grow a subscriber list, and use Constant Contact software to create professional-looking email campaigns that will have the most impact on the customer’s Inbox.  No technical expertise is needed.

From 6-9 pm 5 Small Business Strategies for Social Media workshop will be conducted by Herb Lawrence, ASU SBTDC Center Director.  “Thousands of small businesses and non-profit organizations are finding the power of social media & inbound marketing to be an amazingly cost-effective way to build relationships on-line that drive business success,” said Lawrence. “In today’s challenging economic times this cost advantage makes social media a very powerful tool for building any business or organization. But… like anything else it has to be done right.  If you are not sure where to begin with Twitter, Facebook, Social Bookmarking or Blogs or why you should even bother then this seminar is for you.”  In this three hour seminar Lawrence will discuss low-cost ways social media can bolster a business’s current marketing effort, determine which types of social media are the best fits for a business, how to connect with potential customers on-line who are searching for information about small business products and services and much more.  No technical expertise needed. 

Registration is $35 per person ($25 for Chamber & DJA members and $20 for ASU Faculty, Staff and Students).  For more information or to register contact the Arkansas State University Small Business and Technology Development Center at (870) 972-3517, email asusbtdc@astate.edu, register on line at http://asbtdc.ualr.edu/training/jonesboro.asp or “fan” the ASU SBTDC on Facebook  http://www.facebook.com/asu.sbtdc.

These seminars are co-sponsored by the Jonesboro Regional Chamber of Commerce, Downtown Jonesboro Association, East Arkansas Planning & Development District, First Security Bank, Liberty Bank of Arkansas and Simmons First Bank.